High-performance arm of Mercedes-Benz buys a 25 per cent stake in Italian motorcycle manufacturer MV Agusta and signs ongoing partnership dealMercedes-AMG, the high-performance division of Mercedes-Benz, has bought a 25 per cent stake in Italian motorcycle manufacturer MV Agusta.
The companies have also signed a deal to cooperate on developing a long-term partnership, which will encompass areas including marketing and sales.
Collaborating with allow the brands to widen their customer bases worldwide, and give Mercedes-Benz something with which to rival Audi's ownership of Ducati – a brand which Mercedes-AMG had previously been keen to buy.
No details were disclosed for the amount paid by Mercedes-AMG for the stake in MV Agusta. Approval from the relevant authorities is still required, however, but expected to be granted later this year. Mercedes-AMG will also appoint one director to MV Agusta.
MV Agusta, which is based in Italy, was founded in 1945 and is well regarded for its high-performance motorcycles. It primarily produces three- and four-cylinder models and also owns historical motorcycle company Cagiva.
Tobias Moers, boss of Mercedes-AMG, said: "In MV Agusta, we have found the perfect two-wheel partner for Mercedes-AMG. This manufacturer with a long tradition and Mercedes-AMG are connected not only by a long and successful racing history, but also by shared values and goals for the future.
"The cooperation with MV Agusta also underscores the importance of AMG as the sports-car and high-performance brand of Mercedes-Benz Cars. The partnership provides us with an entry into a world of additional high-performance enthusiasts."
Mercedes-AMG revealed its new GT sports car in October, as well as the latest version of the C63 in saloon and estate forms.
Get the latest car news, reviews and galleries from Autocar direct to your inbox every week. Enter your email address below:
from Autocar RSS Feed http://ift.tt/1wZ882H
via AGYA
