Nissan's luxury arm reveals plans for a glut of new models to gain traction in Europe and fight premium German rivals like BMW and AudiInfiniti is set to hugely expand its model line-up in a bid to properly match BMW and Audi, according to the brand’s European boss, Badreiddine Mansouri.
The company is planning to rapidly increase the number and quality of its products in order to finally succeed in Europe where it has so far failed to gain real traction.
Speaking at the opening of Infiniti’s new London design studio Mansouri told Autocar: "We want to be a member of the premium club and in five to eight years we want to be a major act in this business."
Nissan’s global design director Shiro Nakamura acknowledged that design was at the centre of the brand’s renewed push and showed the assembled media an illustration hinting that the eventual line-up would include 10 models, topped off by the Q80 luxury four-seater that will be shown in concept form at next month’s Paris motor show.
The expanded range will also include a smaller coupé that’s likely to be based on the Q50 saloon.
The next confirmed production car will be the Audi A3-rivalling Q30 that will go on sale next summer and be shortly followed by the QX30, which will square up to the Range Rover Evoque and BMW X1.
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