Never shy about flaunting its British heritage, Land Rover has revealed the limited-edition SW1 Evoque, a variant that pays tribute to Great Britain’s iconic Union Flag. Commonly referred to as the “Union Jack,” the iconic insignia gets a tire-tread treatment to add a unique texture to the usually solid-color graphics. Appearing on the mirror caps and rear spoiler, the Jacks are joined by a Fuji White roof and 20-inch, gloss-white, multispoke wheels, regardless of which the five available exterior colors a buyer specifies: Firenze Red, Fuji White, Loire Blue, Santorini Black, or Corris Grey. A white (red on the white Evoque) decal stripe runs from the hood to the rear fenders.
Inside, the Jack reappears on the headrests and the shifter in cars equipped with the six-speed manual; cars equipped with the nine-speed autobox get an anodized-red rotary selector and shift paddles. Taurus Ebony leather upholstery with Cirrus stitching covers the cabin, and the headrests and carpet mats are finished with tags bearing the Union Jack graphics. More Union Jack art, this done in a monochrome finish, is etched into the sills and the ignition key. Those who are intrigued by the monochrome bit can specify the SW1 Special Edition Evoque Monochrome, which renders the remainder of the Union Jack red and blue hues in monochrome.
While no performance upgrades are mentioned, The SW1 does feature the first application of a brand new head-up display that features laser holographic technology for superior color saturation, brightness, and contrast, as well as reduced washout in high-glare situations. Land Rover says it is available as an option on all variants of the Evoque.
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Range Rover would like to remind skeptics that although the ownership of the brand may have moved off the Isle, the Evoque was designed and developed at Land Rover’s Design and Engineering headquarters in Gaydon, Oxfordshire, and is manufactured in Halewood, Merseyside. That said, if the recent Scottish independence referendum that took place within hours of the Evoque SW1’s reveal had passed, it would have likely required removal of the blue elements of the flag, rendering the current Union Jack irrelevant and making the Evoque SW1 a definite collectors item.
The Land Rover Range Rover Evoque SW1 is the first of what Land Rover is calling a series of “Inspired by Britain” special editions from Jaguar Land Rover’s design team. Look for the Evoque SW1 to go on sale globally shortly after it debuts in Paris.
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via Agya