Base prices. In typical car-shopping scenarios—you know, the ones where stale doughnuts are presented to the buyer in an outdated waiting room while the sales guy goes in back to “see what his manager can do”—entry-level MSRPs reign supreme. This is what drags people by their eyeballs into the dealership for that new car, and the lower the number, the better.
-Conversely, in that alternate universe wherein buyers are presented not with tired pastries but swatches of fine leathers to browse and espresso is served in properly tiny vessels, attractive prices hold an inverse relationship to affordability. Bigger is better. Bentley seems to understand this concept, as the $229,100 base price Automotive News is reporting for the new Bentayga SUV would make it the world’s most expensive production SUV.
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Compellingly for Bentley’s marketing department, the distinction of “most expensive SUV” should dovetail nicely with the company’s potentially fleeting grasp on the trophy for “world’s fastest SUV.” In fact, no other SUV even approaches the Bentayga’s $230K price tag (and, remember, that’s the base price—transaction prices likely will be far higher). The Porsche Cayenne Turbo S, the most expensive in the Cayenne line, starts at $158,295, while the Mercedes-Benz G63 AMG’s order books begin with the number “$138,075.” The Land Rover Range Rover SVAutobiography comes closest, with a $200,490 price tag.
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- Rolls-Royce “All-Terrain Motor Car” Prototype Looks Amazing—and Perfect
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- Bentley Bentayga: Everything We Know About Bentley’s First-Ever SUV
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Soon, however, the Bentayga may have its most-expensive title stripped by a number of ultra-luxurious SUVs poised to enter the market. Lamborghini’s Urus could be a thing, and Maserati’s entry, too, is on its way. Oh, and Rolls-Royce, a company rather familiar with the concept of “expensive sells,” is also working on an SUV. Will Land Rover introduce a super Range Rover to compete? Perhaps price-wise, but the brand won’t be going much higher in the future, saying it won’t create a new nameplate to take on Bentley and Rolls-Royce. So the space will be crowded, but as they say, there’s something to be said for the first one to a rodeo. Even if the other rodeo attendees turn out to have higher maximum velocities and cost more.
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via Agya
