The auto industry isn’t exactly short of three-letter acronyms, or TLAs as they are sometimes referred to by those either proficient or deficient in the art of irony. But while the arrival of Jaguar Land Rover’s Special Vehicle Operations Division is adding a few more (including one set to designate a new generation of extreme off-roaders), we’re also promised a cull of some of the plethora of badging that’s previously been applied to top-spec Jaguars.
-When we interviewed him recently, SVO boss John Edwards has told us that there won’t be any more R-S or R-S GT models in the future, saying that buyers had been confused by the presence of two different trim levels above the already sporty ‘R’ designator that the company has been using since the 1990s. “Some of the communication really didn’t work,” he admitted.
-We will see SVR versions of both Jaguar and Land Rover products, with a new Range Rover Sport variant being the first (we believe the F-type SVR will be the second), but Edwards promises that there won’t be ‘plus’ versions as with the GT variants of the previous R-S models, or as with rivals like AMG Black Series or the BMW M3 GTS. “Each [SVR] will be the ultimate version of that model line,” he said, “maybe not as hard-core as the GTs were, but designed to be accessible.”
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- We Fill in the Blanks with JLR’s Special Vehicle Ops (Including a Mega F-type with AWD)
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- 2015 Range Rover Sport SVR: Locked, Loaded, and Ready to Tussle with Cayennes
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- Jaguar F-type Full Coverage: Pricing, Photos, Tests, Comparisons, and More
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Edwards said that although engineered by SVO’s own 250-strong engineering team, SVR models will all be line-built alongside standard cars. They will be sold for several years rather than being limited production specials. For Jaguar models that should mean we see a logical progression through S to R and then SVR.
-So SVR FTW, yes?
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