BMW's sales and marketing boss says EU emissions targets could cause major manufacturers to suffer and is calling for better communication on how ambitious 2020 targets will be reachedFuture diesel legislation must be made in consultation with the car makers if customers and the industry aren’t to suffer unduly, according to BMW’s sales and marketing boss Ian Robertson.
Speaking in the wake of major cities, including London and Paris, indicating they could ban diesel cars from built-up areas, Robertson cautioned that the 2020 target of 95g/km of CO2 for all car makers, plus the introduction of Euro 6 legislation, had already placed a major burden on car makers.
“We need to make sure there is careful consideration in any legislation,” said Robertson. “The temptation for legislators is to set an ambitious target, but there has to be a clear path to how we reach those targets, otherwise everyone suffers.
“To reach the 95g/km target we need pure electric vehicles, but to sell pure electric vehicles we need governments to provide the infrastructure and to incentivise the technology. All that takes time, not two or three years.”
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