When Audi conceived the TT in the mid-1990s, it knew it had a game-changer on its hands. The little coupe came into a virtually deserted segment and it served as a statement of Audi’s commitment to design and precision engineering. An offspring of the VW Golf IV’s PQ34 platform, the TT was shaped by a number of high-profile designers, including Freeman Thomas, Romulus Rost, Claus Potthoff, Marc Florian, and others. Peter Schreyer joined Audi at the end of the project. Engineering head Ulrich Hackenberg, now back in Ingolstadt after serving as head R&D man at VW, pushed it through with the support of Ferdinand Piëch. The concept blew minds at the 1995 Frankfurt auto show. Like no other car, it established Audi’s credentials in the world of design. READ MORE ››
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