In March, William Clay Ford Sr., 88, died of pneumonia. Pneumonia? How could that be? The man was stubbornly loyal to his “studies in mediocrity,” the phrase Detroiters affixed to coaches for the Lions, a team Mr. Ford owned. He thus often felt the fans’ fury, and I figured he’d be found in Hamtramck, a casualty of torture designed to kill but not on the same day. But I always admired Ford for his role in conceiving the most beautiful Lincoln that was never a Lincoln: the 1956–1957 Continental Mark II, with its so-called “modern formal” styling. “Continental” wasn’t the model, it was the brand, though it quickly got folded into the Lincoln division. About 3000 Mark IIs were created, each losing money. That the car remains such a vivid moonshot says something about building a brand. READ MORE ››
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