Today during an investor download at Fiat-Chrysler headquarters in Auburn Hills, Michigan, FCA CEO Sergio Marchionne rather unsympathetically reemphasized what he’s been saying all along: “Ferrari is not for sale. Hopefully we won’t have to deal with this question again.”
Citing private broker valuations for the brand of €3.3 to €5.4 billion and entirely sold out production, Marchionne advised “all of you guys who have plans for what they could do with the brand if they got it into the right hands” to keep to themselves. Plans are to keep production capped at 7000 units per year at least until 2018, but Marchionne feels Ferrari could expand to 10,000 units to serve emerging markets without compromising the brand’s uniqueness.
As for the product development for the next four years, Ferrari plans to maintain a full line of 8- and 12-cylinder high-performance street cars and to launch a new model each year. Each model will have a four-year lifespan, followed by “M” versions that will last for another four years. Accompanying these models will be special-series cars aimed at high-end customers. (Think the XX program or variants like the Speciale.) As one of the most recognizable brands in the world, personalization programs and licensing will continue to be cash cows.
For tons of additional product news from every Fiat-Chrysler brand, click here.
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