Motor oil isn’t the sexiest of topics, a truth Castrol seems to have grasped. After all, why simply talk about how awesome your oil is when you can have pro drivers wheeling hot cars around a course lit only by lasers and strobe lights? It’s an effective way of inserting your brand and product into the public consciousness—we’re covering it, after all—and the result is certainly spectacular.
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You can watch the clip below, and without really ruining anything, we’d like to point out that Ken Block jumping an Audi R8 being driven sideways by Audi Sport DTM hot shoe Mike Rockenfeller is a particular high point. More info on the drivers and course, as well as behind-the-scenes videos, can be found here.
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