Last week, while looking through first-quarter sales reports, we noticed something interesting. After years of comfortably being the second most popular full-size truck, the Chevrolet Silverado had slipped into third place. At least for now, Ram is in second behind the Ford F-Series. But then we took a look at midsize truck sales and noticed something even more surprising. Even though the Ford Ranger is brand new, the ancient Nissan Frontier outsold it by a huge margin.
In fact, Nissan sold more than twice as many Frontiers as Ford sold Rangers. That’s 20,221 Frontiers versus 9,421 Rangers, to be exact. The Frontier is still way behind the 58,183 Toyota Tacomas and 33,494 Chevrolet Colorados that sold in Q1, but considering how old it is, that’s seriously impressive. And based on what we’ve seen, it’s not because Nissan is offering huge incentives, either. The 15-year-old Frontier is just popular.
To be fair, the Ranger was no last-place finisher. It has a pretty healthy lead on the GMC Canyon and the Honda Ridgeline, which sold 6,955 and 6,952 trucks, respectively. And if you really want to get technical, all three of those trucks destroyed the Jeep Gladiator and its tiny 113 sales. But since Jeep has only barely begun Gladiator deliveries, we’re going to say that doesn’t count.
Even though the Ford Ranger isn’t perfect, we’re not sure how much you can read into its first-quarter sales. The Frontier hasn’t been redesigned since Kanye West’s “Gold Digger” was on the radio, but it has been a consistent seller that entire time. The Ranger, on the other hand, just finished its first quarter in the U.S. since sales stopped back in 2011. By the end of December, it could be a completely different story. That said, we’ll definitely be tracking Ranger sales throughout the year.
Source: The Automakers
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