-Scion’s sales woes for the FR-S sports car haven’t un-woed, and the company sold just 893 of the coupes in March, down from 1464 during the same month last year. After debuting to much acclaim in 2013—the Scion and its Subaru BRZ twin were both named to our 10Best Cars list that year—sales have slid in large part because pretty much everybody who wanted one of the tail-happy rear-drivers bought one. Scion made a few tweaks for 2015 in the hopes of juicing sales, and now the brand has once again fiddled with the car for 2016.
The big news pertains to the FR-S’s previously drab, all-black interior, which benefits from new, silver-colored trim on the dashboard, steering wheel, doors, and center console, as well as a new and newly standard 7.0-inch touch-screen display. Scion also added a backup camera, two new exterior colors (Ablaze Red and Oceanic Blue), and $405 to the coupe’s bottom line. That’s a mild bump for upgrades that, on the surface, seem mild, but we think are very worthwhile. The 2016 FR-S thus starts at $26,075 with the standard six-speed manual; add $1100 for the six-speed, paddle-shifted automatic transmission.
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- Why Scion FR-S Sales Have Plunged: The Life and Times of an Ultra-Niche Product
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- 2016 Scion iM: A Fresh Five-Door Filched from Europe
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- Scion FR-S Research: Full Pricing, Specs, Photos, Reviews, and More
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The 2016-model-year updates are unlikely to turn around Scion’s FR-S fortunes, but at least they indicate movement on a car that the brand is otherwise allowing to languish. (Remember, Scion scrapped plans for an FR-S convertible and a speedier turbocharged model.) Buyers can look for the improved FR-S in dealerships this June.
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via Agya
