Mark Lloyd is head of design strategy at CitroënHead of Citroën design strategy Mark Lloyd is presented with Autocar's Sturmey award for innovation, celebrating the designer's success on cars such as the C4 Cactus
Autocar has awarded Citroën’s head of design strategy Mark Lloyd with its prestigious Sturmey Award for 2015.
The award, which was presented at the Autocar Stars event in London this evening, recognises innovation and excellence within the motoring industry.
Named after Autocar’s founding editor Henry Sturmey, the award is presented to an individual chosen by Autocar’s panel of judges.
The award was presented by Autocar editor-in-chief Steve Cropley, who said: “Mark Lloyd has done amazing work, not only leading teams that produce successful individual cars, such as the much-admired and very successful Citroen C4 Cactus, but also in balancing his company’s reputation for avant garde creations against a need to produce serious cars that please modern buyers who love function.
“His company is selling plenty of cars, yet its reputation for pushing design barriers is as good as ever. Combining those things is a tremendous achievement.”
Receiving the award, the British designer said: “I am tremendously honoured to receive the prestigious Sturmey Award, and am delighted to have been chosen by Autocar.
“Beyond being a personal award, this goes to Citroën. A brand that incarnates a creative spirit which allows, even obliges, original thinking and great ideas.
“That is why I, along with many others, joined the company in the firm belief that the spirit set in motion by André Citroën in 1919 will continue to lead to great things. The machine is very much in motion. Autocars’ recognition of this collective effort is a tremendous encouragement to continue developing new forms of expression and user-driven solutions, and above all to continue to defy convention.”
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Autocar Stars awards 2015 - everything you need to know
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