The British motor show was last held in 2008, but the new event is not affiliated to the previous showNegotiations ongoing with leading British firms; Tesla and Caterham indicate interest; new event will be based in Battersea Park from 5-8 May 2016
It has emerged that Caterham and Tesla are the only manufacturers currently committed to exhibit at the new London motor show.
At a press preview for the event last night HRH Prince Michael of Kent announced that Aston Martin, Jaguar, Land Rover and Geely had agreed "multi-million pound" investments to exhibit at the revived London motor show in May 2016.
However, a spokesman has subsequently clarified the comment, making it clear that the Prince actually meant to acknowledge these three firm's investment in the UK car industry. Organisers of the show are currently negotiating with manufacturers to persuade them to exhibit, and plan to announce further involvement at a future date.
The show will run from 5-8 May 2016 with adult tickets priced at £13. No prices for concessions were revealed, but they were said to be "substantially lower". Prince Michael said the goal is to make the show "to rank alongside cities like Geneva and Frankfurt".
He added: "The show will be an opportunity to shine the spotlight on one of the most amazing industries that we have in this country. The show is a very important development for the British motor industry and has come about of its remarkable success."
Although no specifics were given, the show will be built around "several large structures" which will act as hubs to put a focus on various aspects of the motoring industry, including its heritage in an area led by Beaulieu National Motor Museum, a zone where thought leaders from the industry will be available for seminars, an area focused on road safety and a test drive zone. In addition, Prince Michael revealed that a heliport will be running to take potential customers to race tracks for high-speed test drives, and that there would be an emphasis on family entertainment.
The official British motor show last ran at London's Excel in 2008. The British motor show's next running was planned for 2010 but was cancelled during the financial crisis after several major manufacturer withdrew their support for the event, making it unstainable despite impressive visitor numbers. Since then, shows like Goodwood have risen and expanded to fill the void. The SMMT still owns the British motor show name.
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