The beautiful, rear-wheel-drive Buick that General Motors won’t commit to build has been granted an official U.S. trademark. While we can’t infer that Buick Avenir™ will be stamped on a real Buick Avenir, it’s one fist pump on the long road to production.
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There are a few problems: First, most Buick buyers—their median age hovers around 60–don’t do fist pumps, and second, automakers regularly trademark names they end up never using. For example, Chrysler reserved the name 700C (that was a minivan concept from 2012, not a future mega-flagship) and Cadillac has already claimed XT2 through XT7 (we doubt it will market six crossovers at once).
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- Buick Avenir Concept Photos and Info: A Flagship from Buick, and It’s Hot
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- Q&A: Buick Avenir Designer Gives Us Hope for a Rear-Drive Flagship
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- Full Details and Photos of Buick’s New Cascada Convertible
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Carscoops picked up the Avenir bit from the U.S. Patent and Trademark Office, and in so doing, also found a “Sport Touring” trademark attached to the Regal and LaCrosse. In late 2013, we reported that Buick wanted to bring more performance-bent GS trims to its lineup, and these new Sport Touring trademarks could be the result. None of this is yet confirmed by GM, but since Chevrolet is changing the name of its top-tier LTZ model to Premier, the idea of Buick switching its GS designation to Sport Touring wouldn’t be out of line. The LaCrosse, pleasant as it is, could benefit from a liberal application of Sport Touring.
-from Car and Driver Blog http://ift.tt/1AHN02b
via Agya
