The first-generation Toyota Prius wasn’t cute—that sucking-on-a-lemon face, awkwardly tall body, stubby trunk, funny little wheels—and yet we’re being barraged by image after image of the little frumpster during a Toyota slideshow at the launch of its new fuel-cell electric vehicle, the Mirai. It is all part of an effort to cement in our minds a connection between the Mirai, which means “future” in Japanese, and the ever-popular Prius. Prius, for those of you that don’t know Latin, means “to go before.” Indeed, Toyota claims that it has been working on fuel cells for about two decades, longer even than its hybrids, but the hybrid came out first. Hence the naming scheme. READ MORE ››
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via Agya
