Toyota may have refreshed its Sienna minivan for 2015, but it’s sticking with the “Swagger Wagon” ad campaign it first used when the current-gen model hit the market in 2010. The largely online push sees nuclear, middle-class suburban families extolling the Sienna’s stigma-defying swag, and the spots are quite funny. The latest installment just hit YouTube, and it takes the form of a music video belted out by the “Neuberts”—with a little help from rapper Busta Rhymes.
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The Swagger Wagon concept’s greatness, of course, stems from its play on the inherent lameness of minivans, and the Busta Rhymes touch only makes it better. We dig the video’s Inception-quality twist, wherein one of the Neuberts catches the other in an outright product-placement moment . . . in a product-placement video. Just watch it for yourself:
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