Awesome car ads are not uncommon, but awesome car ads that demonstrate safety features—well, those don’t pop up every day. Hyundai has released just such a spot that might just live up to our lofty standards of awesometude. The two-minute video, which was put on YouTube by TestDriven , is called the “The Empty Car Convoy” and demonstrates the 2015 Genesis sedan’s lane-keeping assist, radar cruise control, and emergency auto braking features in a rather clever way.
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We don’t want to tell you too much about it, as the video does have a nice build-up of suspense to it, but we can say that it involves multiple stuntmen, a semi truck, and the high-speed oval at Hyundai’s California desert proving grounds. Oh yeah, and the following disclaimer: “Hyundai insists that you do not, under any circumstances, attempt any of the following tests.” You’ll see why when you watch it, but it does strike us as curious that Hyundai would choose such a blatantly risky premise for an ad about safety features.
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