Auto sales were down across the board last month, and the story was no different in Detroit. Each of The Big Three automakers reported a drop in sales for the month of October. Ford and Fiat Chrysler suffered the worst, declining 12 percent and 10 percent, respectively. General Motors slid just 2 percent and sold more vehicles than its two domestic competitors last month. Moving 258,626 vehicles in October, GM outsold Ford with 188,813 sales and FCA with 176,609 sales.
Major Japanese automakers including Honda and Nissan fell off slightly. Toyota’s declines from October 2015 to October 2016 were the biggest at around 9 percent, although it still outsold American Honda by 60,134 units and Nissan Group by 72,775 units. Toyota’s sales, including Lexus, rang in at 186,295 units last month.
As if it didn’t have enough to worry about, Volkswagen lost out bigtime, too. VW, which doesn’t group its sales together with any other associated brands, experienced a whopping 18.46-percent decline last month.
Check out the winners and losers from each major automaker in our October 2016 auto sales roundup.
Ford
Winner: Transit (10,202 units, +9 percent)
There were very few winners last month, as only a handful of Ford’s vehicles achieved a sales increase. The only big winners were niche vehicles like the E-Series, police interceptor utility, and heavy trucks. The Ford Transit commercial van didn’t do so badly, achieving a 9-percent increase in sales. Sales for the Lincoln MKX were also up just over 4 percent. Despite only posting a 0.1-percent gain, the F-Series was the volume leader with 65,542 units sold.
Loser: Mustang (5,414 units, -46.4 percent)
It’s another rough month for the Ford Mustang. Sales were down from 10,096 a year ago to just 5,414 units last month. It’s a particularly painful statistic considering sales of the Camaro were up 18.7 percent with 6,277 units sold.
GM
Winner: Tahoe (11,976 units, +80.8 percent), Suburban (6,650 units, +85.5 percent)
The Chevrolet Tahoe and Suburban recorded their best October sales since 2007. The Chevrolet Colorado also performed quite well, jumping 50 percent from a year ago.
Loser: Impala (6,092 units, -48.4 percent)
GM’s larger sedans didn’t fare so well last month compared to October 2015. Both the Impala and Malibu suffered pretty significant losses, but the smaller Cruze, Sonic, and Spark managed to keep their numbers up.
FCA
Winner: Dodge Journey (11,912 units, +17 percent)
Other than the ProMaster Van, which sells in relatively low volumes, FCA’s biggest winner was the Dodge Journey. The compact crossover’s numbers are impressive when you realize it’s fending off tough competitors including the Honda Pilot and the Ford Edge. The Jeep brand bolstered FCA’s numbers with sales of 68,826 units.
Loser: Chrysler 200 (2,843 units, -69 percent)
Once again, the Chrysler 200 is at the bottom of the list. Only 2,843 copies were sold last month, down from 9,066 a year ago. FCA will end production of the 200 and related Dodge Dart (down 63 percent in October) soon. Other losers last month included the Fiat 500X (down 61 percent) and the 500L (down 59 percent).
Toyota
Winner: Highlander (17,668 units, +32.7 percent)
The Toyota Highlander is on a roll this year. Sales are up almost 33 percent for the month, and over 11 percent so far in 2016. The Land Cruiser and Lexus LX sedan saw huge gains, although both sell in very low numbers.
Loser: Prius (8,132 units, -46.5 percent)
Toyota just revamped the Prius for the 2016 model year, so it’s a surprise that sales are down so dramatically. The new model drives much better than the old, and it’s even more efficient, now achieving 54/50 mpg city highway or 58/53 mpg in Eco trim. It’s unclear whether the car’s polarizing redesign had anything to do with its slow sales, but low gas prices undoubtedly played a part.
Honda
Winner: Fit (4,641 units, +240.5 percent)
This is a bit of a surprise. Just when we were about to lose faith in small cars, the Honda Fit recorded a huge sales gain for October. Surprisingly, the popular Civic was down around 5 percent last month. Civic is still the volume leader for cars at 26,359 units sold, just behind the CR-V with 30,306 sales.
Loser: Acura TLX (2,714 units, -53 percent)
Honda’s Acura division plummeted 20 percent last month, with declines for its entire sedan lineup. The TLX suffered the worst, dropping from 5,777 sales a year ago to just 2,714 last month. The MDX, however, jumped 14.7 percent, although the Pilot was down almost 33 percent.
Nissan
Winner: Titan (3,181 units, +260.7 percent)
After 10 years without a major redesign, the half-ton Nissan Titan is finally all-new for the 2017 model year. Before the new version arrived, the truck was last sold as a 2015 model-year vehicle. The tweener Titan XD arrived last year. The new Titan is one of the contenders for our upcoming Truck of the Year award.
Loser: Juke (858 units, -52.4 percent)
While the Nissan brand’s truck division raked in the sales, the brand’s smaller cars didn’t sell quite as well. Sales for the funky Juke were down 52.4 percent for October and 26.6 percent for the year. Infiniti sales, including both cars and trucks, were pretty flat last month.
Volkswagen
Winner: Golf SportWagen (1,576 units, +60.3 percent)
Of all the members of the Golf family, the SportWagen was the only one to evade negative numbers. The traditional Golf dropped off 8.6 percent, while the GTI and e-Golf fell more than 30 percent. Overall, the Golf family recorded a 10percent decline.
Loser: GTI (1,754 units, -30.4 percent), Touareg (271 units, -67.7 percent)
In terms of VW’s more mainstream vehicles, the GTI suffered the biggest blow as sales dropped from 2,520 units last October to 1,754 this October. Lower-volume vehicles, including the Touareg and CC, suffered larger declines.
Source: The Automakers
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