At the opposite end of the ladder from the LTZ model pictured here, the Cruze L keeps SiriusXM but loses its floormats.
While all eyes are on Dearborn—via Cologne—today, courtesy of Ford’s STI-baiting Focus RS, some more subtle new models have debuted courtesy of the minds at the Renaissance Center. Conceived with an eye toward moving metal that’s near the end of its product cycle, new variants of the Chevy Cruze, Chevy Equinox, GMC Terrain, and Buick LaCrosse conspire to knock some ducats off the Monroney in an effort to keep the metal moving.
The Chevrolets get a new “L” trim designation, which lowers the Cruze price to $16,995, shaving off around $1500, while the Equinox now starts at $22,995—a savings of $2400. GMC intenders can save a smidgen more ($2500), with a Terrain now available for $24,995. LaCrosse customers will do about as well if they deign to pick up a new 1SV model.
GM used some creative decontenting to come up with the new trim levels. The new Cruze L, by way of example, features 4G LTE internet, keyless entry, satellite radio, and a USB port, but ditches the floormats and forgoes its spare in favor of an inflation kit.
- Chevrolet Equinox 3.6 V-6 First Drive Review
- Buick LaCrosse First Drive Review: Buick Tweaks its Quiet Sales-Success Story
- Chevrolet Cruze Full Coverage: News, Photos, Specs, Reviews, and More
Automotive News reports that the changes were recently outlined to dealers. The intent is to go after competitors in each vehicle’s model segment—for example, the LaCrosse now starts at a lower price than the previously cheaper Toyota Avalon. Don’t however, expect to see dealer lots littered with the things. The low margins mean that dealers will have a tough time turning a profit or offering customers discounts.
from Car and Driver Blog http://ift.tt/1HUomDR
via Agya
