After delivering a walloping thwack upside the head last week with the unveiling of the Ford GT, the Mustang Shelby GT350R, and the 2017 F-150 Raptor at the Detroit auto show, it looks as though Ford is going to skip the Super Bowl ad extravaganza. Lincoln is also sitting on the sidelines, presumably looking to stretch out its Matthew McConaughy moment without spending huge dollars on a spot during the game (reportedly $4.5 million for a 30-second spot).
According to Automotive News, just six auto companies—BMW, Kia, Lexus, Mercedes-Benz, Nissan, and Toyota—are planning to run ads, though other players have yet to confirm whether they’re in or not. With the game less than two weeks out, marques that have run memorable spots during past games, notably Audi and Hyundai, could be absent.
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Both Ford and Lincoln participated at some level last year—the Blue Oval with a pre-game Fusion spot and Lincoln with an ad during the game itself. Despite its exceptionally high ratings, especially in an increasingly fractured media environment, has the Super Bowl simply become too pricey for companies that don’t need the big splash or have ad budgets that may need further stretching?
from Car and Driver Blog http://ift.tt/1CBooJG
via Agya
