Lincoln’s Matthew McConaughey–powered commercials come across as an exercise in strangeness: The star putters along in a 2015 MKC crossover, whisper-muttering bizarre musings more fit for True Detective‘s Rust Cohle than for a brand spokesman. Turns out, Lincoln may have gotten the aesthetic right, but what this concept really needed to resonate with the public was Jim Carrey’s take on it. Carrey’s Saturday Night Live spoof on McConaughey’s wistful rambling is hilariously spot-on. The soft, slow drawl; the strange hand gestures; the important-sounding meaninglessness of what he’s saying—it’s all perfect comedy fodder. Carrey even looks the part, nailing the slightly unkempt professional attire that Lincoln chose, apparently to tailor its pitch to the apparent target market of wealthy renegade philosophers.
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This isn’t the first time folks have had fun at McConaughey’s and Lincoln’s expense: Ellen DeGeneres gave us a possible explanation for the Texan’s befuddling profoundness back in September. And hey, as far as Lincoln is concerned, there’s probably no such thing as bad press. At least it’s got people talking about Lincolns. Sorta.
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via Agya
